Category: Advertising Campaign

Candy L’Eau – Episode I, II & III + Full Advertising

The first episode of Candy L’Eau has been released this morning! Quite pretty, isn’t it?

As you already know It will be followed by other two episodes within the next weeks and we will keep you updated about their release. For now enjoy the first episode below! HD screencaptures have been added to the gallery too.

Episode I

Episode II

Episode III

Apparently Prada didn’t wait until the end of April to delight us with the full Candy L’Eau Advertising. Roman Coppola and Wes Anderson did a fantastic (and addictive) job, plus Léa’s character is terribly sweet. I really love it. Watch the complete short below!

Full Film

Candy L’Eau – Part II & III Preview

Here they are! The other two teasers has been finally released on Prada’s youtube channel. We can’t wait to see the shorts and the whole final advert, which will be revealed at the end of April. In the meantime you can watch the teasers below and read the small interview published online by The Telegraph, in which she runs over her collaboration with Wes Anderson (and his “The Grand Budapest Hotel”), talks about Miuccia Prada and more! Enjoy!

 

 

Léa Seydoux, 27, is a French actress. Her grandfather Jérôme Seydoux is the chairman of Pathé, and her great-uncle Nicolas Seydoux is the CEO of Gaumont. Her breakthrough came in 2009 when she played Junie in Christophe Honoré’s film La Belle Personne , a performance for which she received a César Award nomination for Most Promising Actress.

She is better known to English-speaking audiences for roles in Inglourious Basterds , Midnight in Paris and Mission: Impossible – Ghost Protoco l. She is cool and reserved when we meet in Paris on a snowy afternoon to talk about her role as the face of Prada Candy L’Eau, which hits counters this month along with a mini-promo-film shot by the American director Wes Anderson, but opens up when we get on to the subject of comedy. ‘Wes has a very English sense of humour; dry, not obvious.’

Wes Anderson It was Miuccia [Prada]’s choice to work with Wes Anderson on this film, which references [François Truffaut’s 1962 film] Jules et Jim . I play a girl caught in a threesome between two boys called Julius and Jim. Wes is extremely precise. The film is a comedy, but he doesn’t like you to play at comedy. You have to keep things very straight and very clean. It’s just the scene that is comic, not you.

Miuccia Prada Miuccia is a mystery. She is very shy, not like a fashion person, and she has something authentic. She doesn’t play; she’s not superficial. Continue reading

Candy L’Eau – Part I Preview

Here it is! Take a look at the very first preview of the advertising campaign for Candy L’Eau which Prada has just released this morning. Looks lovely and rather promising, what do you think? You can watch it below!

Plus, here is a nice interview released on MarieClaire.it in which Léa talks about her experience with Wes Anderson and Roman Coppola, her life and her point of view about threesome stories. Thanks to Kiki for the translation!
She looks a little clumsy, while entering the room. Dressed in jeans and pullover, with no makeup on, she seats on the edge of the couch. She has the “I’m-just-passing-by-do-not-want-to-disturb-maybe-I’ll-come-back-later” look. And by 30 seconds Lèa Seydoux deconstructs the usual liturgy of a certain kind of interview, all similar, the ones with the star making the scene at a wide stride, with dream clothes, killer heels and glamourous allure. These days french actress chosen by Woody Allen for Midnight in Paris stars again as Candy: she’s the wild lead character of Prada “Candy L’Eau” perfum commercial, new variation of Candy fragrance, that has already become a classic of the brand. The commercial is set in three episodes, and it was directed by two darlings of the indie audience: Wes Anderson and Roman Coppola, the duo behind “Moonrise Kingdom”. We are in a room of Saint James Hotel, a castle-shaped hotel in the heart of Paris, and Lèa should have more than one reason to play with her “little Hollywood star kit”. But she’s just not the kind: she seats in front of me like she’s taking an oral test, and on occasion like this one it doesn’t matter how hard you studied, if it’s your emotions what tricks you the most.